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Showing posts from January, 2020

Audience Engagement research- Rocketman

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     Rocketman has a target audience similar to mine because it is about a musician's rise to fame. The film follows the true story of Elton John, a very well known musician. The film covers his career through the 1970s and 80s. My film is similar in terms of the plot because my film follows Andrew from the start of his career.       The marketing for rocket man included a website and some social media accounts. The film had accounts on Facebook, Twitter, and Instagram. The film also had a website that had some unique features. These included an Elton John themed photo and video filter and a personality quiz to determine what Elton John song is best for you. Additionally the film had a Spotify playlist.              Marketing for the film was also done by a cross promotion with Fandango. Fandango allowed its VIP members access to screenings two weeks before the release to boost the hype for the film. Also the show "Ame...

Art of the Title- Class activity

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Today in class we analyzed some title sequences from Artofthetitle.com . One title sequence that I found particularly creative was the one for Almost Famous.         This opening has the credits written out on notebook paper. Between these shots of the credits the camera also pans across the desk and wall showing a lot of music memorabilia around the persons desk. I found this technique interesting because it brought the credits to life and showed what the film was about (a journalist writing for a rock band for The Rolling Stone .) in a nutshell.  An opening similar to this that I also liked was the opening for school of rock. This film had the credits written on jackets and posters all round a room.        Some aspects of this title sequence that I might use would be the credits written on something, possibly flyer, and I would also like to include some close ups of music related items like a guitar pick, a rock T-shirt, or a close u...

Audience Engagement Research- Bohemian Rhapsody

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     The film "Bohemian Rhapsody" has a similar target audience because it is also a movie for music fans and follows he story of a musician rising to fame. This film is about Queen, a band that is well known today.      Since the band was well known, the film had many opportunities to reach their target audience with several resources such as a Queen tribute coming early in the process, creating hype for the film and restoring some memories of the band. Another marketing tactic used early on was interviews and TV show appearances with the lead actor Rami Malek talking about playing the character Freddie Mercury. Later on he made an appearance in character at Fox's CinemaCon. As things picked up other resources where used such as a deal with Wrangler creating a line of jeans inspired by the film. Also the band Queen, who was somewhat involved with the film as well, announced a reunion tour with Adam Lambert. Once the film had been in theaters for a while t...

Audience Engagement Research- "A Star is Born"

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My target audience is similar to "A Star is Born" because the movie is based on practically the same subject. It is about a young star being pulled into fame by a career musician. The film was marketed with various methods including social media, a website, trailers, multiple posters, a pre-release of the soundtrack.      The trailers, posters, and social media marketing were utilized to gain a wider audience for a film that typically would only appeal to music fans at first glance. Social media marketing was utilized by a Lady Gaga (actress in film) fan page and other pages that the film marketing team used on facebook, twitter, and instgram. They also advertised through the event promoter Live Nation which holds concerts. This was done by the company's media division.     The aspects of the films advertising that I would use would include the use of Live Nation to promote them because this reaches the target audience. I would also use the social media pages,...

Film Project- My Target Audience

My target audience for "The Real Deal" will be young musicians, likely teenagers, who are interested in music. I chose this demographic because the film touches on the subject of the music business. Also it focuses on a character who is very passionate about his music. I feel that because a lot of people play musical instruments or listen to music I am able to relate to many people with this film. This film will be appealing to my audience because it highlights issues that young musicians face. Also this film can be an inspiration to young musicians to start a career in music or just play music as a hobby.

Film Project- Feedback and Revisions

The feedback I received made me aware that some of my shots where not produced by a member of my group; which consists of me alone. My main goal in revising is to correct these few mistakes to meet the AICE guidelines for the project. I plan to reproduce the shots wherein one of my actors held the camera by using a camera or cellphone mount. I have considered and will try using my GoPro Hero 8 Black since it has various different mounts that would work well for getting similar shots. I am also considering just using my phone and a bendable tripod that I have for it which could also produce the shots I need. An example of how I would use either of these options would be mounting them to furniture or other objects to get a shot with me in it without having to hold the camera. I am also considering re-recording the music that I did for the film because the music already in the film was recorded with an Iphone which has low quality sound. I recently acquired a condenser microphone which wo...

Film Project- Conventions

My film "The Real Deal" uses many conventions of the genre. A few physical examples of this are the close up camera shots of the actor playing the guitar. This is seen throughout the musical drama category to give the films a sense of authenticity showing that the instrument is being played. Another convention that my film uses is opening with a live performance. Other movies that do this include "A Star is Born", "Yesterday", and "School of Rock". This sets the tone right from the beginning that the film is centered around music. My film represents two different social groups. The main social group my film represents is career musicians. This is represented by Andrew who is a musician trying to land a record deal. In the film I tried to show the struggles that new career musicians face like being told to fit a certain mold in their songwriting and style as opposed to being themselves. Another social group that is being represented is an ambiti...