Audience Engagement Research- "A Star is Born"

My target audience is similar to "A Star is Born" because the movie is based on practically the same subject. It is about a young star being pulled into fame by a career musician. The film was marketed with various methods including social media, a website, trailers, multiple posters, a pre-release of the soundtrack.
     The trailers, posters, and social media marketing were utilized to gain a wider audience for a film that typically would only appeal to music fans at first glance. Social media marketing was utilized by a Lady Gaga (actress in film) fan page and other pages that the film marketing team used on facebook, twitter, and instgram. They also advertised through the event promoter Live Nation which holds concerts. This was done by the company's media division.
    The aspects of the films advertising that I would use would include the use of Live Nation to promote them because this reaches the target audience. I would also use the social media pages, posters, the film website, and the partnership with Live Nation to promote my own film. The partnership with Live Nation was most appealing to me because it is a great way to reach a lot of people interested in music. Additionally I would consider releasing a soundtrack to promote the film.


Image result for a star is born poster

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