Audience Engagement Research- Bohemian Rhapsody
The film "Bohemian Rhapsody" has a similar target audience because it is also a movie for music fans and follows he story of a musician rising to fame. This film is about Queen, a band that is well known today.
Since the band was well known, the film had many opportunities to reach their target audience with several resources such as a Queen tribute coming early in the process, creating hype for the film and restoring some memories of the band. Another marketing tactic used early on was interviews and TV show appearances with the lead actor Rami Malek talking about playing the character Freddie Mercury. Later on he made an appearance in character at Fox's CinemaCon. As things picked up other resources where used such as a deal with Wrangler creating a line of jeans inspired by the film. Also the band Queen, who was somewhat involved with the film as well, announced a reunion tour with Adam Lambert. Once the film had been in theaters for a while the marketing took a victory lap with the release of the sing along version of the film.
The aspects of the films marketing that I would use include the partnership with a clothing brand like Wrangler to create a line of clothes inspired by the film. This is a good option because it is a good venue of advertising. Clothing stores could have banners and posters in their stores to advertise your shared product. I would also use the tour accompanying the film because a concert is a good venue for advertising due to the large gathering of people. Moreover, it makes the film a more immersive experience when it is accompanied by other forms of entertainment such as a concert.
Since the band was well known, the film had many opportunities to reach their target audience with several resources such as a Queen tribute coming early in the process, creating hype for the film and restoring some memories of the band. Another marketing tactic used early on was interviews and TV show appearances with the lead actor Rami Malek talking about playing the character Freddie Mercury. Later on he made an appearance in character at Fox's CinemaCon. As things picked up other resources where used such as a deal with Wrangler creating a line of jeans inspired by the film. Also the band Queen, who was somewhat involved with the film as well, announced a reunion tour with Adam Lambert. Once the film had been in theaters for a while the marketing took a victory lap with the release of the sing along version of the film.
The aspects of the films marketing that I would use include the partnership with a clothing brand like Wrangler to create a line of clothes inspired by the film. This is a good option because it is a good venue of advertising. Clothing stores could have banners and posters in their stores to advertise your shared product. I would also use the tour accompanying the film because a concert is a good venue for advertising due to the large gathering of people. Moreover, it makes the film a more immersive experience when it is accompanied by other forms of entertainment such as a concert.
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